What is Web Traffic? The Only Guide You Need to Read


If you have an online business offering some excellent quality product or service, then obviously you want more people to reach your business website. But how and from where you can bring them to your website?

To get an answer to that simple question, you need to understand what is web traffic and how you can drive high-quality traffic to your blog.

What is Web Traffic?

Whenever you listen to the word traffic, you might think about vehicles moving on the road, right?

Similarly, the term web traffic, traffic means the people who are moving through your website. In simple words, the number of visits you get on your site is called the traffic on your website. Such that the more number of users visit your site, the more traffic your site has.

Sometimes, The number of hits on a page also defined as web traffic.

What are Hits on a Website?

When a user enters a URL in the browser's address bar or clicks on a web link, the system requests the server to download that page. This simple request is called a web hit. Such that, more hits your website gets, the more traffic you have on your site.

But remember here, not every hit is a part of traffic, but only a page hit is considered in web traffic. Sometimes a page consists of some elements (images, videos, scripts) from different domains. When that page tries to load, a server request is sent to all of them. In this case, a single page load may have multiple hits, but from the web traffic perspective, it will be considered as a single page view.

Types of Web Traffic?

A user visits your web, must have some source from where he came to your site. If not the case, then the only possibility is that he already knows about your website and just entered the web address in a browser to visit your site. These kinds of views are called Direct Traffic.

What is Direct Traffic?

As stated earlier, the views you get when a user directly access your site is considered as direct traffic. Generally, a well-known website has that type of traffic. Because there is no need to search for a product or a service when you know where you can get it.

Another reason behind direct traffic is offline marketing. For example, a real estate business or a fast food restaurant distributes brochures and posters among real people with a web address to their business site mentioned on it. In such a case, the user may directly visit their website to place an order or to get some other type of information regarding their business.

To get more direct traffic, you may need high scale marketing so that more people get aware of your business or your product.

In other cases, if a website gets a visit from some source, then it will be considered as Indirect Traffic. Indirect traffic can be classified in different categories, such that organic traffic, social traffic, referral traffic, and paid traffic.

What is Organic Traffic?

Organic traffic, also known as search traffic, is a type of traffic where a website gets visitors from an organic search.

Don't know about organic search? Ok! just read below.

What is Organic Search?

When a user types a word in a search engine like Google, he finds a list of the links on a result page. This search is called Organic Search, and these result pages are called Search Engine Results Pages (SERP).

When a user naturally finds a website in SERP and click on it, that type of traffic will be called Organic Traffic.

For example, a user types 'best marketing agency' in Google and click one of the results from the result page. This type of visit is considered as Organic Traffic.

Mostly high ranked pages on Google have a higher number of organic traffic. You need to maintain your website according to Google's quality guidelines to rank well on Google. For this purpose, you need to fix on-site issues, get some high-quality backlinks and maintain your social media presence. If you don't know about them, you can either hire a professional SEO Expert or get a good SEO service to perform these tasks.

What is Social Traffic?

Social Media provides an opportunity for business owners to get in touch with real customers. Almost every online business has a social media profile, and many of them have a large number of followers.

A large number of followers with an excellent social media strategy can drive a large amount of traffic to your website. You can offer great deals, big discounts, provide solutions, and offer help for free to attract the audience and drive traffic using social media.

Remember, Social Traffic is the second-biggest source of traffic, after search traffic for websites. If you have a website or a blog, then don't forget to use the power of social media to drive more traffic.

What is Referral Traffic?

When you get visits from a link someone put on his website or an article, then the traffic you get will be called referral traffic. Such links not only drive some decent amount of traffic but also increases your website's trust score and authority.

But remember, don't spam with these links just to increase your website's authority. Google bots are intelligent enough that they can easily recognize either the referral link is providing real value to the user or not. A large number of such links without a user value may cause an increase in the referral traffic, but that may de-rank your website on Google. So use them smartly and don't compromise on your website's Organic Traffic.

What is Paid Traffic?

When a user visits a website by clicking an ad or interacting with a paid social media campaign, the resultant traffic will be called Paid Traffic.

This type of traffic is much more useful comparing to organic, referral, and social traffic. It is because, in paid traffic, you target the audience according to keywords, location, and user interest. So there is a big chance that your audience becomes your customer.

You can use Display Advertising, Google Adwords, Bing ads, Facebook Ads, Linkedin Ads, and Instagram ads to drive paid traffic to your website.

There is also a type of traffic in which no real user visits a web page but, you have a page view. This is because of bot traffic.

Want to know about bot traffic? Read below.

What is Bot Traffic?

When a robot or a software visits a web page either to extract some information or to crawl for indexing, that visit will be considered as Bot Traffic.

Generally, bot traffic is considered as a negative type of traffic, but that's not true in every case. That totally depends on the purpose for which bot is visiting your site.

For Example, Google bots regularly visit a web page to make sure it will be indexed correctly. But if you are using software to generate fake traffic, then it will be considered as bad traffic.

If you have a website and want to generate high traffic to earn more profit, you need to understand all these types of web traffic completely. So that you get to know about what kind of traffic you should drive, and what actions to drive traffic are not safe for your website.

If all of the above information is not enough to understand the concept of web traffic, feel free to ask in comment.

And if you found this post helpful, then don't forget to share it to your social media profiles, so that I can drive some social traffic to my blog.

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