7 Killer Techniques to Write Catchy Titles and Headlines

how- to-write-catchy-titles

Writing an excellent blog post is not enough. You need something to attract the audience towards your blog post. And that thing is a Good Catchy Title.

The most important words in a blog post are the words in the headline. It is the first and only thing a user read before start reading a blog post.

The headline is used at the start of a blog post as Title of the Post, in Social Media, in Search results, and in News Feeds. The audience doesn't know what kind of information is present in your post until they get an idea about your content by reading your headline. If your headline is strong enough, it will convince the audience to read your post.

Similarly, a blog post headline should include the central idea of the post and good enough to summarize the content of your blog post. It should be short, understandable, and predictable so that the users can identify the quality of content and type of information they will get from that blog post.

It is not a difficult task to write an irresistible and catchy title. You just need to follow these 7 techniques to write catchy blog titles for your blog.

1. Use Information Rich Content

Your title should contain specific information about your blog post, such that it can summarize the content of the blog post. Don't try to make it general, as a user have not enough time to read each and every post related to a topic to check is that according to his need or not. He will only read that post he found more specific according to his need, and a headline is what tells the user about that.

For Example, a general title 'How to Write a Book Title' is giving multiple ideas to the user. Such that this post is about writing a title for a booklet, or maybe it's about generating a title for a novel or a storybook. It can also be about writing the title of a manual book to be provided with some product.

But if your title is either "How to Write a Book Title in an Essay" or "How to Write a Book Title in a Paper", then the user will understand that this article is about mentioning a book, as a reference in an essay or a research paper. That's a big difference, not that?

So keep in mind, you have to make it clear for what a reader should come to read your blog post.

2. Neither Too Long Nor Too Short

An ideal title is never too long nor too short. Google shows only the first 60 characters of a post title, so keep your title between 40 to 60 characters.

For social media, you can increase your title length a little, but recommend is to keep it under 90 characters.

Keep in mind, a user doesn't want to read a complete story in a title. Instead, he just wants to take an idea about what's going on in the article. So keep your title short, simple, and easy to understand.

3. Keep Title Related to the Content

Just writing a catchy title is not the game. You have to make it relevant to the post content.

A user expects from your post what you promise to deliver through your title.

Don't try to make your title super cool to convince the user to read your post, if you have not such a piece of information in it. It can cause a reader to immediately leave your blog without reading that completely. First, provide value to the user and then try to generate a title using relevant keywords along with some attractive words.

4. Use Powerful Words

To make your title more appealing and catchy, you can use a powerful adverb, adjective, or a phrase. Consider using some attractive words in the title to grab user attention. For example, the word best, great, free, easy, real, strong e.t.c. are being used most commonly in headlines.

Here are some titles consisting of powerful words to gain audience attention.

"10 Best Free Blogging Platforms for Beginners"
"How to Start a Blog in 10 Easy Steps"
"5 Amazing Techniques Every Blogger Should Learn"
"5 Great Blogging Tips from The Experts"

5. Use Persuasive Words

Try to make the title more catchy and irresistible by convincing a user to read your post. For this purpose, you can use persuasive words. For example, rather than using 'Start a New Blog in 10 Easy Steps', you can write a better title by including a persuasive word like 'Only Guide You Need'. So that the title becomes 'Only Guide You Need to Start a New Blog'.

For Example, here are some titles which can convince a user to read that blog post.

"10 Blogging Ideas that Are Guaranteed to Be Popular"
"10 Proven Strategies to Increase Your Blog Traffic"
"7 Safe and Effective Techniques To Increase Your Blog Traffic"
"5 Secret Methods to Improve your Blog's Traffic"

6. Make Listicles

Most of the users want a quick solution to their problem. Listicles can provide them such kind of a blog post.

Listicles are that kind of a blog post in which you provide a numbered list of the content required. For example, you are writing a post about starting a blog, you can divide your content in a defined number of parts i.e. it becomes 'Top 10 Eye-Catching Headlines to Get Inspiration'.

Adding a number in the title of each and every post is not possible, but you can try to divide your post into some parts if it can provide some value to the user.

7. Use How-To

In every industry, beginners have a lot of interest in learning something new. Using the word 'How to' in the title can make use of this specialty.

Give an idea to the user that he will learn something new which can improve his skills or at least can solve one of his problems. For Example:

"How to Write the Title of an Article"
"How to Write a Good Title for Your Blog Post"
"An Ultimate Guide on How to Make a Catchy Title"

There are also many different ways to write a title to attract more audience and drive more traffic to your blog. But if you follow only these seven, I am sure you'll get succeeded in driving more traffic to your blog using an attractive blog title.

If you find this post helpful, don't forget to share it. If you feel something missing, feel free to tell me that in the comment section.

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